The Red Diamond Eye is a core symbol known as the ignition point extracted from Vinciani's heritage emblem to the V-Mark.
The diamond cut is born from the origins of the hand-drawn sketch development, and the color red comes from the loops of red threads near my mother’s sewing machine. When I was a child I used to pick up all of the red ones.
Why Red
Red is the pulse of the brand.
The memory of the red thread from my childhood felt both purpose and emotion. It gave me the memory needed for a logo intended to represent endurance, focus and strength.
Why Diamond Eyes
The Vinciani V precision red diamond eye cuts symbolise power, a passive-to-active colour that grabs attention with positive energy and passion.
Red is the heartbeat and soul of Vinciani, a warrior drive awakening wearers with constant positive energy.
Red from Vinciani is about courage, stop doubting and keep moving forward.
What Code Red represents psychologically
The diamond eye is cut, not rounded because it represents the precision of Code Red, it is a locked direction of consistent movement like a heartbeat of controlled aggression.
Code Red is a controlled state to the wearer, it’s the mental mode when it’s time to execute the journey, like crushing a gym workout.
Code Red is alertness and activation of positivity, it nudges the wearer from passive to active.
And when the Code Red is live The Vinciani Ascension Stripe is activated. (which I’ll discuss in another article along with Code White).
The House of Vinciani
Think of the House of Vinciani as more than a brand, it’s a standard you step into.
When you wear Vinciani, you’re entering into the House built on three cores: Strength, Discipline and Design.
Manny Vinciani - Founder of Vinciani®
The House of Strength, Discipline, and Design
The House of Strength, Discipline, and Design
The official website of Vinciani
www.vinciani.com
The House of Vinciani - Official archive and design journal
Vinciani® is a proprietary brand created by Manny Vinciani and operates under Five Essence Ltd, London, United Kingdom.
All Vinciani logos, symbols, artworks, and visual identities are original creations and protected intellectual property.
Unauthorized use, reproduction, or distribution is prohibited.
Creative direction and original artwork by Manny Vinciani.
www.vibeinkstudios.com