The Challenge of Finding a Name
Naming the House of Vinciani was one of the hardest decisions.
There were moments where I’d decide on a name but it wouldn’t be available.
The market is saturated, names are taken everywhere, and the IP becomes risk if left unprotected.
Searching for Meaning
Strength, Discipline and Design = victory, that is what I chose for the brand.
I needed a name that sounded like victory, that carries a sense of luxury, with one word only.
The Moment Vinciani Was Chosen
I talked with my mother, she said “Name it after the surname, Vinciani, is vincere, meaning victory.
I searched online, there were no clothing brands with Vinciani, though some similar names existed, but clear enough to name it.
Securing the Trademark
Trademarking was next, this was a critical step for Vinciani, I applied, but I was told that there could be objections involved, whilst it becomes published in the journal for anyone to contest.
I learnt that this stage was normality of applying for trademarks and anyone can apply for objection.
Approval of the Name
I waited for over 2 months, and Vinciani got approved, I received the registration certificate of the trademark.
Trademarking the word before building the brand is important before launch.
The rights become secured with a registered trademark, with no delays or IP concerns, it becomes the registered identity of the brand.
The House is still being built.
Manny Vinciani - Founder of Vinciani®
The House of Strength, Discipline, and Design
The House of Strength, Discipline, and Design
The official website of Vinciani
www.vinciani.com
The House of Vinciani - Official archive and design journal
Vinciani® is a proprietary brand created by Manny Vinciani and operates under Five Essence Ltd, London, United Kingdom.
All Vinciani logos, symbols, artworks, and visual identities are original creations and protected intellectual property.
Unauthorized use, reproduction, or distribution is prohibited.
Creative direction and original artwork by Manny Vinciani.
www.vibeinkstudios.com