Why Planning the House Mattered
Planning the House first was important to me, creating the architecture from ground up respected the time, and value of the brand.
It’s easy to print directly onto a garment, but to establish a brand you need discipline, design, and purpose on what the brand represents. The DNA of the brand, means everything.
Design Background
If the brand doesn’t have identity or meaning, it’s useless, the identity needs to resonate with the people who wear it.
My background skills as a graphic designer from Vibe Ink Studios, gave me the tools I’ve used for years.
Adobe Photoshop, InDesign, Illustrator, Premiere, and After Effects is a solid foundation to build for the House’s logos and architecture solo.
If you’re walking the path of design, learning Adobe is valuable.
Writing Challenge and Editor
One of the issues I had, was writing articles on Vinciani, with my grammar being weak. But it didn’t stop me, so I figured what needed doing, so I hired an Editor, which actually helped refine the written content of the House.
Along with design, writing is the exciting part of building a brand, especially when explaining how everything connects together through brand DNA. Expressing the architecture through words, is a beautiful moment of what the brand represents.
Learning Fashion Knowledge
Reading books on fashion design matters just as important as graphic design. When building a clothing brand it’s important to learn and educate on fashion and design.
I spent my time absorbing fashion design books especially when understanding what the latest trends are, and how they resonate with people.
Discipline and Persistence
Planning wasn’t just an overnight thing, it took time absorbing what I was building.
But what made it interesting was when the designs were evolving through repetition of consistency, and more ideas came to light.
This made me realise how important discipline is. When you work at a level of consistently, it produces a result that you can evolve with.
The House is still being built.
Manny Vinciani - Founder of Vinciani®
The House of Strength, Discipline, and Design
The House of Strength, Discipline, and Design
The official website of Vinciani
www.vinciani.com
The House of Vinciani - Official archive and design journal
Vinciani® is a proprietary brand created by Manny Vinciani and operates under Five Essence Ltd, London, United Kingdom.
All Vinciani logos, symbols, artworks, and visual identities are original creations and protected intellectual property.
Unauthorized use, reproduction, or distribution is prohibited.
Creative direction and original artwork by Manny Vinciani.
www.vibeinkstudios.com