The Vinciani V-Mark is the secondary emblem from the House of Vinciani.
Where the horse emblem represents raw Strength, the V-Mark represents Discipline, it’s the relentless beat from my mother’s sewing machine and the geometry of victory itself.
The V wasn’t chosen because it is the first letter of Vinciani, it is shaped asymmetrically because it emerged whilst I was sketching the horse’s front face. Its stare revealed the importance within the structure and its red eyes, the V-Mark was born along with its diamond eyes within the structure of the V.
From an artists perspective creation is rarely linear, while sketching the horse, new forms began to emerge, the V-Mark revealed itself as the structure began to take shape.
The V from the House of Vinciani is not symmetrical it is asymmetrical, why? Because I closely wanted the V resonating with the face of the horse, faces are never symmetrical they are always asymmetrical. To show V as a true mark of Vinciani it had to resonate with its true visionary, not just a letter.
V represents the constant movement between pressure and progress, this is where discipline is born from.
Why the V-Mark Exists
Every angle of the V is deliberate, the power of forward motion, no curves its the pure discipline.
The V is victory.
Vinciani = vincere (to conquer) + ani (those who belong). Those who belong to victory.
The V-Mark is printed and on garments where subtle authority is required, where the Emblem of Vinciani speaks loudly, the V-Mark speaks quietly and firmly as Discipline,
Discipline does not shout, it is a repeated action.
The Diamond Eyes Within the V
The red diamond eyes embedded within the V structure connects directly to the Horse’s Emblem (the main logo) Code Red ignition.
These eyes are not passive, they watch through every gym mirror glance, they demand ‘Did you earn this today?’
The Diamond Cut of eyes is precision under pressure, it’s the controlled aggression locked into geometry of Vinciani. The diamond cut signals control, alertness and the mind that is awake.
When placed within the V, the diamond eyes transform discipline into conscious discipline. The V-Mark with the diamond eyes becomes the symbol of;
Focus under pressure
Awareness within grind
Precision within motion
The Variations of the V-Mark
The V-Mark is designed in three core colours, red, white and black. Each variation carries its own psychological state from the House of Vinciani.
Red V-Mark
Red represents Code Red that equals activation. The red V is its intensity, that signals execution mode. It stands bold when printed upon black and white garments, igniting movement.
White V-Mark
White represents clarity, the white V is controlled with balance and it’s composed. It’s a reset what you may call Code White.
It is discipline in its calmest form.
Black V-Mark
The Black V-Mark represents authority, it commands without needing attention.
The Role of the V-Mark in the House
The V-Mark is placed across hoodies, tees, jackets, joggers and caps as the secondary identity of Vinciani.
The V-Mark are for those who do not need to explain it themselves.
Where the main Emblem horse of Vinciani is the Strength, the V-Mark is the Discipline.
It reminds the wearer daily, that discipline is not temporary it is structural from the House of Vinciani.
The V-Mark is asymmetrically sharp because discipline cuts away weakness and the diamond eyes within it activates to remain awake.
And like all of the elements of the House, it returns to the three cores that it’s built on;
Strength
Discipline
Design
You Don’t Wear Vinciani, You Earn It.
Manny Vinciani - Founder of Vinciani®
The House of Strength, Discipline, and Design
The House of Strength, Discipline, and Design
The official website of Vinciani
www.vinciani.com
The House of Vinciani - Official archive and design journal
Vinciani® is a proprietary brand created by Manny Vinciani and operates under Five Essence Ltd, London, United Kingdom.
All Vinciani logos, symbols, artworks, and visual identities are original creations and protected intellectual property.
Unauthorized use, reproduction, or distribution is prohibited.
Creative direction and original artwork by Manny Vinciani.
www.vibeinkstudios.com