The Red Diamond Eye: Code Red

The Red Diamond Eye is a core symbol known as the ignition point of the Vinciani horse emblem.

The diamond cut is born from the origins of the hand-drawn sketch development, and the color red comes from the loops of red threads near my mother’s sewing machine. When I was a child I used to pick up all of the red ones.

Why Red

Red is the pulse of the brand.

The memory of the red thread from my childhood felt both purpose and emotion. It gave me the memory needed for a logo intended to represent endurance, focus and strength.

Why Diamond Eyes

The Vinciani horse’s precision red diamond eyes symbolise power, a passive-to-active colour that grabs attention with positive energy and passion.

Red is the heartbeat and soul of Vinciani, a warrior drive awakening wearers with constant positive energy.

Red from Vinciani is about courage, stop doubting and keep moving forward.

What Code Red represents psychologically

The diamond eye is cut, not rounded because it represents the precision of Code Red. A diamond eye aims wearers to a locked direction of consistent movement like a heartbeat of controlled aggression.

Code Red is a controlled state to the wearer, it’s the mental mode when it’s time to execute the journey, like crushing a gym workout.

Code Red is alertness and activation of positivity, it nudges the wearer from passive to active.

In myth terms, the Red Diamond Eye is the awake state of Vinciani, when the red eye is present, Code Red is live.

And when the Code Red is live The Vinciani Ascension Stripe is activated. (which I’ll discuss in another article along with Code White).

The House of Vinciani

Think of the House of Vinciani as more than a brand, it’s a standard you step into. The Red Diamond Eye is the House’s way of “checking” you at the door.

When you wear Vinciani, you’re entering into the House built on three cores: Strength, Discipline and Design.